FPSFirst Principle Solutions
Pricing

Independent digital studio

We thinkbefore webuild.

Websites and digital systems for businesses — researched, designed and built for you.

Start a projectSee our work

01What we do

Three ways we can help.

Pick what fits — or tell us your goal and we’ll recommend one.

Digital Presence

A new website

A professional site that shows your work and brings in enquiries.

Best for: New businesses & studios

What’s included
  • Responsive on every device
  • Service & portfolio pages
  • Contact & enquiry forms
  • Search-friendly structure
  • Domain & launch help
Digital Presence System

Website + dashboard

Your site, plus a simple admin to update projects and content yourself.

Best for: Businesses that update often

What’s included
  • Everything in Digital Presence
  • Secure admin login
  • Manage projects & images
  • Update content without code
Website Care

Care & upgrades

Updates, fixes and new features for the site you already have.

Best for: Existing websites

What’s included
  • Content & new pages
  • Design refinements
  • Performance & CMS work
  • Maintenance & fixes

Pricing depends on your existing setup and scope.

See packages & pricing

02How it works

Simple, from start to launch.

  1. Understand

    We learn your business, audience and goals.

  2. Design

    You pick a direction. We refine it together, then you approve.

  3. Build & launch

    We build what you approved, test it, and go live.

◆ Sign-offScope is agreed before we build. Later changes are quoted first — no surprises.

03Work

Four businesses. Four directions.

Self-initiated concepts — not client work.

  • 12.40elevation — southstudio / projects01Residential02Commercial03Residential04Commercial
    Concept Project

    01Architecture · Minimal

    Architecture Studio

    A quiet, photography-led portfolio for residential and commercial work.

  • Local businessServices · Work · Contact010203adminProjects+ Add projectEditEditEditEdit
    Concept Project

    02Local services · Modern

    Local Business

    A clear public site with a simple dashboard the owner runs day to day.

  • Soworkcapabilitiescontactindex — 01
    Concept Project

    03Creative studio · Bold / Experimental

    Independent Creative Studio

    A confident portfolio for work, capabilities and enquiries.

  • Materials,light & formoak · terrazzo · stonep. 14
    Concept Project

    04Interior design · Editorial

    Interior Design Practice

    A project-led site centred on imagery, materials and finished spaces.

Concept Project · Architecture

Architecture Studio

A quiet, photography-led portfolio for residential and commercial work.

12.40elevation — southstudio / projects01Residential02Commercial03Residential04Commercial

Problem

Built work gets buried behind slow galleries and generic layouts.

Approach

  1. 01Photography leads, interface steps back
  2. 02Projects filtered by residential and commercial
  3. 03Consistent project pages: place, year, scope

Structure

Home / Projects / Project / Practice / Contact

Type · Direction

Portfolio website · Minimal

A self-initiated FPS concept — not a client or real results.

Concept Project · Local services

Local Business

A clear public site with a simple dashboard the owner runs day to day.

Local businessServices · Work · Contact010203adminProjects+ Add projectEditEditEditEdit

Problem

Services and recent work change often; time to manage a website doesn’t.

Approach

  1. 01What you do, where, and how to reach you
  2. 02A small dashboard to update services and work
  3. 03Only the fields the owner actually needs

Structure

Home / Services / Recent work / Contact / Admin

Type · Direction

Website + CMS · Modern

A self-initiated FPS concept — not a client or real results.

Concept Project · Creative studio

Independent Creative Studio

A confident portfolio for work, capabilities and enquiries.

Soworkcapabilitiescontactindex — 01

Problem

Small studios need to stand out without upstaging their own work.

Approach

  1. 01Bold type and an asymmetric grid as signature
  2. 02Short case studies, not a thumbnail wall
  3. 03Plain-language capabilities, direct enquiries

Structure

Index / Work / Case study / Capabilities / Contact

Type · Direction

Portfolio website · Bold / Experimental

A self-initiated FPS concept — not a client or real results.

Concept Project · Interior design

Interior Design Practice

A project-led site centred on imagery, materials and finished spaces.

Materials,light & formoak · terrazzo · stonep. 14

Problem

Texture and material get flattened by a standard image grid.

Approach

  1. 01Magazine pacing: full spreads and detail crops
  2. 02Material notes beside each space
  3. 03A calm enquiry flow for new clients

Structure

Home / Interiors / Story / Studio / Enquire

Type · Direction

Website · Editorial

A self-initiated FPS concept — not a client or real results.

04Why FPS

Built on first principles.

Good technology should solve problems — not create more of them.

  1. 01

    Research first

    Every choice has a reason behind it.

  2. 02

    Made for you

    No templates — designed around your business.

  3. 03

    No tech hassle

    We handle the technical side, start to finish.

  4. 04

    Clear & fair

    Agreed scope, honest pricing, no surprises.

05Start a project

Have something worth building?

Tell us a little. We’ll take it from there.

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